Smartphones Will Overtake Other Devices in Online Shopping Very Soon
This is the day and age of smartphones. There has been a revolutionary rise in the innovative features being used in smartphones. In a highly competitive industry, only those phone manufacturers are successful which use the technological advances in their product lines. Leading phone manufacturers like Apple and Samsung have incorporated these technological advances in their product lines to offer customers a worthwhile experience. With features like electronic sensors, Apple Pay and Google Wallet, it is no wonder that it is only a matter of time before smartphones overtake other devices in online shopping soon.
The above graphic represents the number of people all over the world using desktops and mobiles. You can easily see that mobile users are on a much steeper rise and have overtaken desktop users.
With the launch of 3G and LTE technology, millions of people have access to blazing fast internet on their fingertips. This alone has played a vital role in increasing the online shopping activity. The rest of the rise in mobile online shopping can be attributed to the marketplaces. Take Kaymu.pk for example. The online marketplace has a mobile friendly website as well as an app to facilitate customers. This means that potential customers can simply open up the website or app, look for desired products and purchase them on the go.
Smartphones like Samsung Galaxy and Note series as well as Apple iPhones now come with the option of simply scanning the bar code and paying on the spot. Better yet, with upcoming improvements in features like Google Wallet and Android Pay, it is only a matter of time before smartphones become the leading device for online shopping as compared to computers, tablets and laptops.
This also poses a serious threat to the existence of brick and mortar stores. These stores are known for offering personalized experience. Obviously online stores cannot give such a great shopping experience but nonetheless, with an abundance of sellers selling products at varying prices, online shopping provides customers the chance to find the best deals. It also allows them to buy products from all leading brands in one place instead of going individually to each shop to purchase one specific brand. Obviously online marketplaces like shophive and others need to provide proper facilitation to the users in order for the overall ecommerce industry to grow. Services like Cash on Delivery and free returns go a long way in boosting the confidence of online shoppers.
Like all other forms on inventions, mobile shopping is not without its flaws. But time must be given for it to improve. What we can be assured of is that the industry is on the right track. With improvements in site layouts and introduction of shopping apps, mobile shopping is on the rise and mobile will soon replace other devices as the most used device to shop online.